LabelVision
LabelVision is the alcohol industry's first research and watch service, based on the TTB's entire database of approved labels.
When you search a name or word in LabelVision, it searches through images of TTB-approved product labels using Optical Character Recognition (OCR) technology. OCR makes the text in images machine-readable so that it can be searched for in the database.
With LabelVision you can:
- Assess the competition's upcoming labels before going to market.
- Research similar labels when creating a new brand or product.
- Monitor newly created labels.
The source of the search database is the TTB's Public COLA Registry. The TTB receives over 190,000 label applications per year, according to the Alcohol and Tobacco Tax and Trade Bureau Annual Report Fiscal year 2020. This includes over 2 million COLAs that the TTB has approved since 1995, and can include labels approved as early as 1984.
Labels that don't require a Certificate of Label Approval (COLA) aren't included in this search. For example, beer that isn't distributed out-of-state and low ABV products such as pre-made margarita mixes don't require label approvals.
FAQ
- Why isn't the Recently Approved tool loading?
- The Recently Approved tool is powered by Microsoft Silverlight, a free plugin that enables visual sorting of thousands of labels. If you see an error message, update or install a newer version of Silverlight.
- Can I add additional Federal Basic Permit numbers to My Labels?
- Yes. You can have multiple Federal Basic Permits (FBPN)linked to My Labels. Contact support to add your FBPNs.
- Can someone who isn't an alcohol producer or importer use LabelVision?
- Yes. LabelVision Research Edition was designed especially for non-ShipCompliant clients and is available to attorneys, market researchers, analysts, and others.