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Register a No COLA product

Learn how to register a product with no COLA.

The Alcohol and Tobacco Trade and Tax Bureau (TTB) requires alcohol products to be labeled and marketed in accordance with federal laws and regulations. Most alcohol producers and importers must apply for a federal Certification of Label Approval (COLA) to ensure that their product complies with these labeling and advertising regulations.

Wines with an ABV below 7% are excluded from COLA requirements and don't need a COLA. Similarly, only malt beverages that meet the definition of beer (made with both hops and malts) can receive a COLA. Beers that are only sold in the state where they are produced aren't required to get a COLA, though the brewer can still apply for a COLA for these products. And wines that aren't sold in interstate or foreign commerce can receive aCertificate of Exemption from Label Approval, instead of a COLA, prior to bottling. Read more about this on the TTB Wine FAQ webpage.

If a product doesn't need or is ineligible to receive a COLA, label regulations under the Internal Revenue Code still apply, such as the government warning and proper standards of fill. Additionally, formula approvals may still apply. Check with the Alcohol and Tobacco Tax and Trade Bureau (TTB) for requirements.

In states where label registration is required, you can still apply for label approval if you don't have a COLA. The registration process is similar to registering a label that has a COLA. You'll need to manually enter label data that otherwise would be pulled in from a COLA. For example, label images for products with no COLA need to be entered manually, whereas this information is pulled from COLAs automatically.

  1. In PRO, enter your Federal Basic Permit Number (FBPN) and then click No COLA.
  2. Select your product type from the dropdown.
  3. Add your product and label information (requirements will differ by state).
    Add another product is only required in states that require registrations at the product level.
  4. Upload each of your label images. Then click Save.
    You'll need to include physical dimensions of your label and indicate the type of image you're uploading. If you have trouble with this step, try working from an updated, supported browser (Chrome is recommended).
  5. Click Continue.