About PRO (Product Registration Online)
A specialized digital platform for alcohol beverage producers to manage product registrations with state regulatory agencies.
PRO streamlines the registration process and reduces uncertainty by providing a centralized, digital solution that connects producers directly with state agencies. For wineries, distilleries, and breweries, bringing new products to market and staying compliant with varying state regulations has traditionally been time-consuming and error-prone, and can even delay a product launch.
Wineries, distilleries, and breweries must register every alcohol product that they intend to wholesale. The traditional paper application process takes weeks and is a major step of launching a new product line, wine vintage, or even a new package of an existing product. If an application is stalled, a product can't be put on shelves. Most states also require registrations and each state has slightly different forms.
PRO eliminates paperwork, reduces submission errors, and accelerates approval timelines. Users can create, manage, and track all their product registrations in one place, with state-specific forms automatically populated based on product specifications. Real-time status updates keep you informed throughout the approval process.
Why use PRO?
- Regulatory compliance
- Ensures all submissions meet each state's specific requirements and formatting standards.
- Time efficiency
- Reduces the administrative burden of managing multiple state registrations simultaneously.
- Error reduction
- Built-in validation checks minimize submission errors that lead to rejections.
- Faster approvals
- Direct agency submission shortcuts traditional mail or email processing delays.
- Cost savings
- Decreases staff time dedicated to repetitive paperwork and follow-up communications.
How PRO works
The PRO leverages an integration with the federal TTB databases to simplify compliance. First, users create a registration by selecting an approved COLA (Certificate of Label Approval) from the integrated TTB database, which automatically populates product details to save time. Next, the completed application and any required state fees are submitted electronically to the state agency with a single click. If corrections are needed, users can easily edit and resubmit applications without starting over. Throughout the process, the dashboard displays all approved, pending, and denied registrations, providing complete visibility into each product's status.
- Select product
- Begin by accessing your TTB-approved Certificate of Label Approval (COLA) directly through PRO's integrated database. The system automatically imports all relevant product details, eliminating manual data entry.
- Complete state-specific forms
- PRO dynamically generates the appropriate registration forms for each target state, adapting to their unique requirements while maintaining a consistent user interface.
- Submit and pay
- Submit completed registrations electronically, including any required state fees, directly to the appropriate regulatory agencies with a single click.
- Track status
- Monitor the real-time status of all your submissions through a centralized dashboard that displays approved, pending, and denied registrations.
- Manage renewals
- Receive timely alerts for upcoming registration renewals, ensuring continuous compliance across all markets.
If corrections are needed, you can easily edit and resubmit applications without starting over, maintaining all previously entered information and attachments. The entire process typically takes minutes rather than the weeks required for traditional paper submissions.
Key features
- Multi-state support
- Complete coverage of all 51 U.S. jurisdictions (50 states + D.C.).
- Centralized dashboard
- A single interface to manage all product registrations across jurisdictions.
- State-specific form generation
- Automatically creates properly formatted documents for each regulatory body.
- Status tracking
- Real-time updates on submission progress and agency decisions.
- Digital document storage
- Secure archive of all submitted registrations and approval documentation.
- Bulk submission
- Capability to process multiple products simultaneously for efficiency.
- Renewal management
- Automated alerts for upcoming registration renewals.
More information
Learn more about how PRO simplifies regulatory compliance for the beverage alcohol industry: Product Registration Online Website